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Cute Hairstyles Girls: The Family Behind The Tutorials

Mindy McKnight never thought she may turn spending time with her children right into a business empire.
“It was simply presupposed to be a passion,” the mother of six tells Individuals of fixing up every of her children’s hair each morning. “It’s 10 minutes per child that we get to take a seat and talk in regards to the day or go over spelling words. I actually get pleasure from that point.”

Mindy, 37, says she has no formal coaching in hairstyling. However as her youngsters obtained older, it turned more and more widespread for individuals to return as much as them on the road asking if she might show them how she crafted the intricate braids her kids had been recognized for in school.

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“We could be walking across the mall real human hair scrunchies or in school, and moms would at all times ask us how we had completed the hairstyle,” says Mindy. “It obtained to the purpose the place folks would strategy and say, ‘Hey, will you undo the hairstyle and present me how you probably did it ’ ”

To save her kids – twin girls Brooklyn and Bailey, 15; daughters Kamri, 12, Rylan, 10, and Paisley, 4; and son Daxton, 7 – from changing into impromptu hair models on the mall, Mindy began a blog in 2008 the place she posted step-by-step photos of her hairstyles. However when among the dos proved too complicated for photo documentation, her husband Shaun, 41, recommended filming video tutorials as an alternative.

And, so, the YouTube channel Cute Women Hairstyles was born.
“It’s not what I went to highschool to do. I can tell you that,” Shaun says of quitting his day job three years in the past to devote himself full-time to the channel, which now has 3.9 million subscribers. “But one in all the nice issues about it’s that for the primary time in 15 years, when my daughters had daddy-daughter doughnut day at school or a parent-teacher conference, I have the freedom to be able to go. I didn’t have that earlier than.”

Mindy and Shaun are additionally grateful that engaged on their YouTube channel has turn out to be a household affair.
“As a parent, it’s fun to see your youngsters get involved,” Shaun says of including his children in all of the enterprise choices.

And their empire is rising.
In 2013, the McKnights debuted a second channel, Brooklyn and Bailey, which launched their followers to the household behind the hairstyles. Just this week, they launched a channel targeted towards mothers, Millennial Moms, and have plans to launch a fourth channel targeted at teens within the close to future. The household can be mulling ebook, Television and manufacturing offers.

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“YouTube has literally modified our lives,” says Shaun. “We adopted our son and needed to take out a second mortgage on our house. Despite the fact that I had an important job, it was tight for 3 or 4 months.