T-shirt design is changing into one of the preferred shops for creatives. Whether or not you are an illustrator, graphic designer or typographer, the thought of having your design on a T-shirt is a fairly cool idea.
Nevertheless, the method is usually a daunting thought. Thankfully, Mike Ng of SOYU T-shirt designs has taken time out of his busy scheduele to convey you 10 professional ideas for T-shirt design.
01. Take your time and explore your concept
Sketch it out, go for a walk, create just a few variations, have one thing to eat, do a full brainstorming process. Then sleep on it. And do it over once more. If it involves you immediately, great. However discover different options simply in case.
02. Imagine the design on a shirt
Having worked on both print and net over the years. I know the huge distinction between design on screen and a printed piece. Do not be afraid to mock it up on a photo of a model, print it out if crucial and place it on an precise tee, and of course create your artwork at precise size.
03. Element is king but keep things easy
Everyone appreciates great drawing skill and attention to detail. There is nothing better than seeing a rather well executed masterpiece on a tee, you can study for hours.
But equally, a few of probably the most traditional designs have been the best and get the message across by means of their easiest kind. Anyplace in the middle and chances are you’ll struggle to ship a profitable design.
04. Consider your market
This is a vital one. Are you designing for male or female, young or previous? At the top of the day you are designing a product that you really want individuals to wear. Like a superb marketeer would do, write down the precise particular person you want to attract to your design – who they are, what they like, what other brands they like and go from there.
05. Keep your humour refined
If you’re going for a humorous designs you don’t want it coming throughout as an affordable and low-cost joke shirt. Even the most profitable loud and in your face designs have subtle humour.
I am usually not a fan of 99 per cent of humorous tees, however achieved accurately it may well turn heads! I am digging Brad McGinty’s designs at the moment as a result of he has a great balance.
06. All about color!
Use the T-shirt colour successfully and check out selecting complementary colours. If you’re using Adobe Illustrator, activate Global Colours. It is an absolute life saver and can save you so much time. It’s also possible to use Halftones to make the most of the restricted colours you are allowed to use.
07. Prepare your artwork properly
Use Pantone Colours when display printing, the printers will love you for it. They will also love you if you happen to define text and broaden any strokes you may have. There are loads of good tutorials on the market depending on whether you are using Illustrator or Photoshop.
08. Supply a good printer
So your design is finished and properly artworked, however your tee will solely be as ever as good your printer. You can give a shout over to a reputable firm like White Duck or you may even give your native screenprinter a name. But it is vital to take time to study what type of tee you want to print on.
The burden, the sizes, the labeling options, cost, and so forth, all have an effect on the end product. This takes some time and would require speaking to varied companies, however one factor is for sure… deal with an organization who desires to deal with your tee as an finish retail product and can handle your work with care. Screenprinting is an artwork.
09. Get Educated
To have a great understanding of something, you need to check it and understand it’s context. Tees have come out of each subculture phenomenon that has ever existed whether or not it is tees from bands, skateboarders, street artwork, sports activities crossovers or common pop tradition.
Discover out about them and and have an appreciation for it all! One good ebook for reference is that this Vintage T-shirt Ebook beneath.
10. Be forward of the game
Be inspired by what the most recent traits are however do not copy them. Likelihood is by the time you have seen that T-shirt produced, other designers are moving on to one thing else behind closed doorways.
Words: Mike Ng
Mike Ng is the Artistic Director of SOYU and has been a print and web designer for nine years. This article was first posted on Artistic Bloq in 09/2012.
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